How do you choose which charities to feature?
We look for strong governance, transparency, and proven results — not just good intentions. Every partner goes through our suitability, due diligence, and risk checks before being listed.
We’ve carefully vetted and partnered with charities that create meaningful impact—often the ones doing incredible work without big budgets or visibility. Friendship Tree connects you directly with them, so you can give with confidence, knowing your donation goes where it truly matters.






We look for strong governance, transparency, and proven results — not just good intentions. Every partner goes through our suitability, due diligence, and risk checks before being listed.
At least 80% today, with a goal of 90% by mid-2026. The small fee we keep saves charities far more in outreach costs and ensures every dollar is handled securely.
No. Charities don’t pay to be on Friendship Tree. We’re funded by a small donor fee, so they can focus on their work — not marketing or overheads.
We don’t compete with charities — we amplify them. Our platform helps donors discover trusted, underfunded organisations and give with complete clarity.
Friendship Tree helps charities reach new donors, grow visibility, and strengthen community connections through storytelling and impact reporting.
Connect with new, everyday givers who genuinely care about impact but may never have discovered your charity otherwise.
Expose more people through storytelling through Friendship Tree’s social media, newsletters, blogs, and podcasts — helping the stories of work reach and inspire more people.
By being recognised as a vetted, credible organisation with clear impact reporting, this strengthens donor confidence from day one.
We’ll do the expensive heavy lifting using our marketing know-how and our all-in-one app, so you can reduce your current spend on in-house fundraising, communications and reporting.

We aim to amplify and increase awareness of our partner charity’s work, helping them have greater impact by reaching new donors, improving donor retention, and increasing donations and volunteer numbers. As a new organisation, our impact will start small and grow as we can demonstrate the collective action we support and measure our value to the community.
Friendship Tree charity partners or projects
Donors using the Friendship Tree Platform
Total donations to Friendship Tree charity partners

We are committed to transparency, accountability, and ethical practice in all that we do, including how we use artificial intelligence (AI). Our AI policy ensures that AI is used responsibly in ways that align with our mission, uphold our values of integrity, transparency, and sustainability, protect stakeholder interests, and comply with applicable laws.
We use the following principles to guide us in our use of AI: