How do you choose which charities to feature?
We look for strong governance, transparency, and proven results — not just good intentions. Every partner goes through our suitability, due diligence, and risk checks before being listed.
How we work
We take the guesswork out of giving.
We’ve carefully vetted and partnered with charities that create meaningful impact—often the ones doing incredible work without big budgets or visibility. Friendship Tree connects you directly with them, so you can give with confidence, knowing your donation goes where it truly matters.
Step 1 – We vet charities
You want to do good, not get buried in admin or doubt. We vet every charity before they join our platform, so you can give with confidence.
Step 2 – Discover and donate
Choose your cause. Set your amount. Make your impact. , no added fees. Every dollar goes directly to a vetted charity partner of your choice.
Step 3 – Simplified for everyone
We handle the admin behind the scenes. Less paperwork for charities, zero guesswork for you.
Step 4 – Stay connected
Donating shouldn’t be a mystery. We’ll keep you updated on the charities you support so you can see your impact come to life.
Step 5 – Growing impact, together
Every donation strengthens the system. Charities get seen, donors feel more connected to their impact, and communities receive the support they deserve.
FAQs
How much of my donation reaches the charity?
At least 80% today, with a goal of 90% by mid-2026. The small fee we keep saves charities far more in outreach costs and ensures every dollar is handled securely.
Do charities pay to be listed?
No. Charities don’t pay to be on Friendship Tree. We’re funded by a small donor fee, so they can focus on their work — not marketing or overheads.
What makes Friendship Tree different?
We don’t compete with charities — we amplify them. Our platform helps donors discover trusted, underfunded organisations and give with complete clarity.
How we vet charities
Friendship Tree helps charities reach new donors, grow visibility, and strengthen community connections through storytelling and impact reporting.
What we review
- Transparency & Governance – Active ACNC registration, clear financial reporting, strong leadership and decision-making.
- Purpose Alignment – We look for charities whose work aligns with our Impact Pillars: Natural Environment, Education & Youth Development, Animal Welfare, Culture & First Nations Knowledge, Health & Wellbeing, and Human Rights.
- Integrity & Accountability – Ethical management, robust risk oversight, and openness to collaboration throughout our due diligence process.
- Impact & Delivery – Evidence of meaningful outcomes, alignment between mission and activities, and the ability to demonstrate progress over time.
- Storytelling & Community Engagement – A commitment to sharing stories, impact updates, and outcomes that inspire donors and build long-term trust.
- Learning & Growth – A demonstrated focus on continuous improvement, innovation, and measuring impact over time.
What we exclude
- Groups under investigation or with unclear governance.
- Organisations with conflicts of interest or governance concerns.
- Charities that hold or misuse funds without clear results.
- Partners unwilling to share updates or impact data.
- Organisations resistant to review or improvement.
How we add value to charities
Find new donors
Connect with new, everyday givers who genuinely care about impact but may never have discovered your charity otherwise.
Amplify your story
Expose more people through storytelling through Friendship Tree’s social media, newsletters, blogs, and podcasts — helping the stories of work reach and inspire more people.
Instil confidence through transparency
By being recognised as a vetted, credible organisation with clear impact reporting, this strengthens donor confidence from day one.
Reduce your marketing overheads
We’ll do the expensive heavy lifting using our marketing know-how and our all-in-one app, so you can reduce your current spend on in-house fundraising, communications and reporting.
How we are measuring our impact
We aim to amplify and increase awareness of our partner charity’s work, helping them have greater impact by reaching new donors, improving donor retention, and increasing donations and volunteer numbers. As a new organisation, our impact will start small and grow as we can demonstrate the collective action we support and measure our value to the community.
There are three measures that we are using to track our impact:
5
Friendship Tree charity partners or projects
115
Donors using the Friendship Tree Platform
301
Total donations to Friendship Tree charity partners
AI policy
We are committed to transparency, accountability, and ethical practice in all that we do, including how we use artificial intelligence (AI). Our AI policy ensures that AI is used responsibly in ways that align with our mission, uphold our values of integrity, transparency, and sustainability, protect stakeholder interests, and comply with applicable laws.
We use the following principles to guide us in our use of AI:
- Human value and oversight
- Ethics and values alignment
- Privacy and confidentiality
- Accuracy and verification
- Transparency
- Compliance
- High value-use and sustainability
- Continuous learning and best practice
Your inbox deserves a little good
Help grow a world where helping people and the planet is part of everyday life.
© 2026 Friendship Tree. All rights reserved.
