Your partnership opportunities with Friendship Tree | Friendship Tree

For charities

Share your mission with the world

Our platform connects you with new donors and a growing community of everyday givers who want to support trusted causes.

Why join?

  • Amplify your message – promote your work across our social media, podcasts, newsletters, blogs, and website
  • Reach new donors who might never have found you on their own
  • Build long-term trust through clear and consistent impact reporting
  • Share your updates to keep donors inspired, engaged, and connected

What our charity partners say

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At DPM we believe there’s power in all people feeling connected to each other, and the world around us. Friendship Tree builds trust and connection through thoughtful storytelling, we couldn’t find a more aligned partner to help us grow our impact.

Toby Finlayson profile
Toby Finlayson
CEO, Desert Pea Media
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At Happy Paws Happy Hearts, we know that even the smallest moments of connection can spark lasting transformation. Friendship Tree beautifully brings this idea to life, reminding us of the incredible power of community.

Zoe Black photo
Zoe Black
Founder, Happy Paws Happy Hearts

Table of contents

What’s involved

Step 1

Initial Suitability Assessment

We start by confirming your charity’s eligibility and alignment with our purpose and Impact Pillars:

  • Natural Environment
  • Education & Youth Development
  • Animal Welfare
  • Culture & First Nations Knowledge
  • Health & Wellbeing
  • Human Rights

We also confirm your registration with the Australian Charities and Not-for-profits Commission (ACNC) and review basic governance details such as your constitution, finances Annual Information Statements, and Board structure.

(We don’t partner with organisations closely associated with industries such as fossil fuels, weapons, gambling, tobacco, alcohol, adult entertainment, or fast fashion.)


Step 2

Background & Due Diligence

Next, our team conducts a background and due diligence review to ensure we have a full picture of your organisation.
We use a mix of human research and AI tools to review:

  • Compliance & Legal (ASIC, Modern Slavery, WGEA, NGERS)
  • Media & Reputation
  • Funders, Backers & Sanctions Exposure
  • People & Safeguarding
  • Financial Health (including funding diversity and cost ratios)
  • Program & Operational Risk
  • Privacy & Cyber Security
  • Environmental, Social & Governance 

If anything requires clarification, we’ll reach out to you directly — this stage is about transparency and collaboration, not catching you out.


Step 3

Risk Assessment & Partner Selection

Our team reviews findings, focusing on red flags and risks. We use a risk matrix to assess likelihood and impact using Friendship Tree’s risk appetite statement. This ensures that any potential risks are clearly understood and mitigated before we move forward.

Once complete, eligible charities are formally invited to join Friendship Tree as an assessed partner.


Step 4

Ongoing Management & Re-assessment

Partnership doesn’t end with onboarding — it grows.

We’ll work with you to:

  • Establish a simple reporting schedule to keep your impact data current
  • Share updates that celebrate your achievements with our community
  • Reassess your organisation at regular intervals to ensure continued alignment and trust

Our goal is to build long-term partnerships that strengthen your visibility and help you attract new supporters through authentic storytelling and transparency.


What it means for you

By passing our assessment process, you don’t just get a tick, you gain access to a platform that:

  • Drives more funding to your cause
  • Builds donor trust from day one
  • Shares your impact back to supporters in real time
  • Embeds generosity as a habit into everyday people’s lives

Grow your community

What you can expect from us

  • A transparent and respectful assessment process
  • Clear communication at every stage
  • A genuine partnership built on shared purpose
  • Increased exposure and access to new audiences through our platform
  • Support to showcase your impact and outcomes

Grow your community

Trusted by

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FAQ

We believe generosity thrives on trust and transparency. This section is designed to give you clear, honest answers about the Friendship Tree platform.

Friendship Tree is a new kind of giving platform – an Australian-born not-for-profit designed to make generosity easy, transparent, and rewarding. It connects individuals and vetted charities in a unified space where giving becomes part of everyday life. We help donors find causes that mean something to them. We help charities stand out and amplify impact. Find out more in About us.

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