“We couldn’t find a more aligned partner to help us grow our impact.”
Toby Finlayson
Desert Pea Media
Give, without the guesswork.
Meet Friendship Tree, a not-for-profit digital platform connecting everyday people, charities, and companies — so money flows consistently to where it makes real-world difference.
We help you make better giving decisions, so your money has more impact.
We help you make better giving decisions, so your money has more impact.
Doing good should be easy.
Most people want to give — but don't have the time, confidence, or clarity to decide where.
Friendship Tree is the smarter way to choose where your money goes.
- Save time
- Reduce noise
- Make giving feel safe and considered
- Stay informed where your money goes
Want to know more?
Independent. Transparent. Accountable.
Friendship Tree is an Australian, ACNC-registered not-for-profit platform, supported by a small for-purpose operating arm that keeps the system running.
Every donation over $2 is tax-deductible.
Every donation over $2 is tax-deductible.
Trusted by
“Friendship Tree beautifully brings to life the idea that even the smallest moments of connection can spark lasting transformation.”
Zoë Black
Happy Paws Happy Hearts
Want to know more?
A message from our Founder
Giving generously shouldn't feel like a gamble, and for too long it has.
People like you, who genuinely care and want their money to make a real difference, deserve to know exactly where it goes. I know this because I was that person too. When I started digging into how charitable giving actually worked, I was surprised at how hard it was to find out. Information was buried, trust was assumed and impact felt hard to quantify. So we built Friendship Tree — a place where Charities get the visibility and funding they have earned. Companies get a genuine reason to do good and grow because of it. And you get the confidence that your giving is real, traceable and worth it.
We're just starting out and we're not perfect yet. But we don't give up. That part, I promise you.
We're just starting out and we're not perfect yet. But we don't give up. That part, I promise you.
Adam White
Founder
How it works
We review
Our team analyses public data, reports, leadership, and finances to assess charities.
How it works
You browse curated causes
Only Australian-registered charities that meet our clear inclusion criteria are listed.
How it works
You choose
Support the causes you care about, at your own pace. Watch the sector grow. No memberships or subscriptions.
Want to know more?
What this means
For donors
- Reduced decision fatigue
- Less guesswork
- Less risk
- Less time researching
- No pressure to give
- Confidence in your choices
- No lock-in donation contracts
For charities
- No cost to join
- Independent third-party storytelling
- Find new audiences
- Create a new funding pathway
- Reduce your marketing overheads
- Positive brand association
- Become an early adopter
As seen in
What's New
Insights, Podcast and News from the world of Friendship Tree
Our foundational charities
Meet the first charities who have joined the platform, doing good for people and the planet. All the charities we feature now and in the future are Australian-registered and eligible for tax-deductible donations.
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Ready to get started?
Like planting a tree, giving starts small.
Check out some of the first charities to join the platform, and help grow a world where doing good feels easy.
Check out some of the first charities to join the platform, and help grow a world where doing good feels easy.
Your inbox deserves a little good
Help grow a world where helping people and the planet is part of everyday life.
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