About us
A new culture of giving
Friendship Tree represents a growing group of organisations, across causes and communities around the country.
We are a privately funded, independent platform with one goal: to connect organisations on the ground with the funding they deserve, and to give partners the confidence to back them.
Rather than being tied to one organisation, funding reaches the whole portfolio. Your contribution, going further than you thought possible.
We connect businesses that want to fund real impact with the charities they can back with confidence.
Businesses have ESG and CSR metrics that they want to deliver on, whilst organisations delivering real impact in their communities compete for attention with names everyone already knows.
The checks required to fund them with confidence take resources most funders cannot spare.
We do that work. We independently assess every organisation on the platform, we spread every contribution across the whole portfolio, and we report back with verified numbers and named organisations.
We:
- Take the guesswork out of giving
- Take on the due diligence funders cannot resource themselves
- Amplify and drive resources to causes on the ground
- Create change that lasts
Our values define us
Trust you can see
Making giving simple
Change that lasts
Together is better
Part of something bigger
The people beneath the tree
Friendship Tree was planted when a handful of people from different worlds shared the same frustration: while many organisations are creating meaningful impact, it is not always easy for businesses and individuals to know where to direct their support with confidence. Understanding impact, assessing credibility, and conducting due diligence can take significant time and resources. As a result, many opportunities to make a difference are missed.
So, the team came together to make it easy to support organisations with confidence. Out of those countless conversations and early ideas, Friendship Tree took root.
Adam White
Founder
Adam is the heart and soul behind Friendship Tree, with a simple belief: that deciding who to donate to should be easier. He cares deeply about humanity and the natural world and believes that everyday people can change things for the better. Adam has dedicated a lifetime to leading teams and sustainable businesses, and has learned the value of steady commitment and implementation. At Friendship Tree, Adam focuses on keeping the purpose clear and the work grounded. He brings creativity, balance, patience, and a willingness to do the hard work behind the scenes.
Mark Payne
CFO
A community leader with more than four decades of experience across finance, governance, and business leadership, Mark provides an experienced and steady hand in leading financial strategy and compliance. Mark believes strong financial foundations make meaningful work, and has carefully structured Friendship Tree’s not-for-profit model and operating arm, ensuring clarity, compliance, and long-term sustainability so that Friendship Tree becomes a household name for years to come.
Alice Bertola
Operations & Partnerships Manager
Alice is a systems thinker who turns complexity into clarity. With a background spanning international security, governance, and IT, she’s known for her calm precision in fast-paced environments and her ability to turn good ideas into practical, reliable solutions. At Friendship Tree, Alice designs the systems and processes that keep everything running smoothly behind the scenes — ensuring purpose is supported by structure, transparency, and care. She’s guided by the belief that when people, planet, and everyday effort work in harmony, real change can truly take root.
Message of gratitude
The ACNC-registered Friendship Tree Foundation acknowledges, with sincere appreciation, the many individuals and organisations whose dedication and belief in our purpose make our work possible.
Our Foundation is supported by the people-power and technology from the social enterprises Friendship Tree Pty Ltd and Friendship Seeds Pty Ltd. With innovation, private sector investment, and commitment to social impact, these organisations provide the teamwork, momentum, and capacity essential to advancing a movement of this scale and magnitude.
We extend our deepest appreciation to the committed staff, suppliers, and advisers whose expertise and passion inspire us to do more, and be more. Their collective effort enables us to pursue our vision — of building a cultural movement of giving that unites people and the planet.
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